Researching and designing my billboards.

When designing my billboards I took into consideration what other billboards look like and the conventions used. I felt like my soap belonged to the channel E4, as it was a mixture of a realism soap but also melo drama, just like the soap Hollyoaks. I researched the branding of usual E4 advertising so that my work looked realistic and met the conventions used in E4's usual billboard advertisements. Whilst researching E4 advertisements, I mainly looked into the Billboards Hollyoaks have used in the past. I found that Hollyoaks use the stars who are in the main story line, and arrange them closely together, which I have replicated in my own work.